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Google Wants You to Support Black-Owned Businesses This Holiday Season

Jessica Wang
Jessica Wang
Jessica is a writer and former weekend editor at Apartment Therapy. Her work also appears in Bustle, Nylon, InStyle, Cosmopolitan, and more. She lives in Southern California with her dog.
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publishedNov 28, 2020
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Google wants shoppers to supportBlack-owned small businessesthis holiday season—and every season, for that matter. The company partnered withU.S. Black Chambers, Inc. to createBlack-owned Fridays, a campaign that calls on shoppers to support and spotlight Black-owned small businesses every Friday during the holiday shopping season amid these unprecedented times. So, how should consumers participate in Black-owned Fridays this season and beyond?

Forconsumers, all you need to do is shop and share Black-owned small businesses; be sure to use the hashtag#BlackOwnedFridaywhen you share your holiday bounties. Google and the U.S. Black Chambers, Inc. also created a kit full of downloadableBlack-owned Fridaycustom designs and gifs to share on social media. Be sure to write and share reviews, too, to help spread the word on the businesses, whether it’s retail, food, or anything in between.

The campaign also offersresources for Black-owned businessesto get the word out on their services. Google has tutorials onhow to list a businessas Black-owned, and the U.S. Black Chambers, Inc. has adirectory called ByBlackthat allows Black entrepreneurs to list their businesses and become part of the community for free. Other resources include tools to create a strong online presence and free online training and coaching to help reach new customers.

Black-owned Fridays also tapped musicianWyclef Jeanto create an official anthem with Jazzy Amra titled “The Black-Owned Friday Anthem.“在谷歌博客,让呼吁消费者“show up and show love for Black-owned businesses,” which haveshuttered at double the rateof white-owned businesses during the COVID-19 pandemic, according to a report by Bloomberg. “I’ve seen firsthand the strain and struggle that Black-owned businesses face,” Jean wrote. “In 2020, those struggles skyrocketed.”

For many Black-owned businesses, “this holiday season will be critical to their survival,” the musician added, so “this Black-owned Friday and throughout the holiday season, show love by shopping from Black-owned businesses, sharing your favorites on social media or even by writing your own jingle.” Jean added, “Together we can make a big impact.”

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