Vineyard Vines for Target is Launching Just in Time for Summer—Here’s Your First Look at the Collection

Summer 2019 is quickly approaching, and with the changing season comes the desire to plan all manner of pool days, beach trips, and afternoons spent lounging by a lake. So, to help get you vacation ready—or at least in a vacation state of mine—Target is launching a collaboration with a brand that personifies the summer lifestyle: vineyard vines.

The collection, which hitsTarget.comand Target stores on May 18th, includes over 300 items ranging in price from $2 to $120, with most pieces coming in around $35. And yes, the iconic vineyard vines whale features heavily.

“We created vineyard vines for Target to bring people together to celebrate moments that make summer so memorable. The limited-edition collection features the classic style that vineyard vines is known for, along with Target’s continued focus on value, design and innovation,” said Mark Tritton, executive vice president and chief merchandising officer, Target.

The robust array of products includes vacation-ready apparel for men, women, children, and even pets. But, most importantly (at least for us here at AT) you’ll also find a wide variety of decor, outdoor accessories, and tablewares. Think: pillows, pool toys, tumblers, throws, and more.

Most of the home goods are a first for vineyard vines, so this launch is sure to be a big deal. And, as with most Target collaborations, once vineyard vines for Target is gone, it’s gone for good. So, if you want to get your hands on the collection, it’s probably best to set a calendar reminder for May 18th now.

Ready to see the line for yourself? Check out some of our favorite pieces from the just-released vineyard vines for Target lookbook below.